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Oliver Reichert: Wie Birkenstock den Image-Wandel schaffte (Interview) | OMR Festival 2019 | #OMR19 - YouTube
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How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post
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